Princess Cruises increased the cost of my trip by $10,000. Is this legal?
Princess Cruises recently accidentally published a fare for a 21-day Mediterranean sailing that was too good to be true. Literally. The mistakenly displayed price – caused by human error – rang in at just a fraction of the cruise’s actual cost.
That fat-finger rate was only briefly available on the Princess website, but word spread quickly across the Internet. That alert caused an immediate flutter of unusually high booking activity, and the cruise line noticed. For all of the elated would-be cruise passengers who snagged this dream deal, bad news was on the horizon.
