How to get U.K. Electronic Travel Authorization, Avoid scammers, Flying to Great Britain get E.T.A

Flying to Great Britain soon? Here’s how to get your UK ETA without getting scammed

Michelle Couch-Friedman

Michelle Couch-Friedman

Consumer reporter and ombudsman

Since January 8, 2025, United States citizens need an Electronic Travel Authorization (ETA) to visit Great Britain. The ETA costs about $13, and the online application process is fairly simple. But like lightning, scammers have hit the internet, with official-looking websites aimed at victimizing unaware ETA-seekers.

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