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Michelle Couch-Friedman

Consumer reporter and ombudsman columnist

Michelle Couch-Friedman is the founder and CEO of Consumer Rescue. She is a journalist, consumer advocate, travel writer, mediator, and former psychotherapist. Michelle is also the travel ombudsman columnist for The Points Guy, contributing author at Fodor's Travel and previously served as the executive director of the nonprofit Elliott Advocacy. During her six years managing that organization, she resolved thousands of cases for troubled travelers and other consumers. You can read hundreds of 5-star reviews Michelle earned during her service to the nonprofit on Great Nonprofits. Michelle is a public speaker, and her expert guidance has been cited in the Washington Post, MarketWatch, Consumer Reports, Travel & Leisure, the Wall Street Journal, Newsweek, Popular Science, CNN, CNBC, Boston Globe, CBS News, National Geographic, Travel Weekly, Reader's Digest and more. You might even catch Michelle on TV reporting on a situation. :) Professionally, Michelle is a member of the Society of American Travel Writers (SATW) and the American Society of Journalists and Authors (asja). Today, she continues to spend as much time as possible fiercely defending consumers and traveling the world. Contact her at Michelle Couch-Friedman or on Linkedin, Twitter or Facebook.
UTOvacation offered trips to Beijing for $494 per person, Colorful house in Beijing

Is UTOvacation a scam tour operator? This ex-customer says “yes!”

UTOvacation sold Shih (Richard) Liu and his wife a once-in-a-lifetime trip to China and Japan. But Liu, like many other customers of this particular tour operator, now says he’s the victim of a scam. Nearly a year after collecting full payment from the Lius, the company changed the contract and added new fees.

The couple maintains that the tour operator pulled this bait and switch without any notification or follow-up. But worse than that deception was what UTOvacation did next – also without informing the couple.

Carnival Cruise Line passenger gets scammed, Zelle scam, scammers everywhere, cruise scam, Carnival Freedom cruise ship

This Carnival cruise ship passenger lost $3,556 to a Zelle scam

Cruise ship passengers beware: Never use Zelle to pay for a cruise, excursion or any other part of your vacation. If you do, you could end up like L. Williams, a former Carnival Cruise Line customer. 

A scammer pretending to be a cruise consultant tricked Williams into paying for her last cruise with Zelle. That set off a chain reaction that left her $3,556 in debt – and banned indefinitely from the cruise line.

LA Wildfires, Residents flee to Airbnb rentals, illegal Airbnb rental problems, Evicted from Airbnb rental

We were evicted from an illegal Airbnb rental! Aren’t we owed a refund?

The recent LA wildfires temporarily displaced Rahul Kapur’s family and pets from their home. The Kapurs temporarily relocated to an Airbnb rental in nearby Marina Del Rey. They reserved the unit for two weeks and hoped to return home after their stay. But as the fires continued to burn, it became clear that wouldn’t be possible.

They were displaced again when that apartment wasn’t available beyond the original contract. However, the good news came when an Airbnb rental in the same condominium became available. The family migrated to the new unit and settled in.

Kapur and his family are still reeling from what happened next.

How to get U.K. Electronic Travel Authorization, Avoid scammers, Flying to Great Britain get E.T.A

Flying to Great Britain soon? Here’s how to get your UK ETA without getting scammed

Since January 8, 2025, United States citizens need an Electronic Travel Authorization (ETA) to visit Great Britain. The ETA costs about $13, and the online application process is fairly simple. But like lightning, scammers have hit the internet, with official-looking websites aimed at victimizing unaware ETA-seekers.

Hertz says this rental car is totaled, does this rental car look like it has front-end damage?, an undamaged white rental car

Hertz says I ruined my rental car! Can I just ignore this phony $6,562 bill?

Would Hertz accuse a customer of completely ruining a rental car even if it was returned in perfect condition? According to Darleen Brazoban, the answer is yes. 

Brazoban says she drove a Hertz vehicle for four days last November without even the hint of a problem. When she returned the rental car to the Nashville Airport, an employee inspected it with her. He noted no damage, handed her a receipt, and Brazoban was on her way.

…On her way to big rental car problems, that is, but she didn’t know that yet.

United Airlines aircraft, blue sky and airplane

United Airlines canceled my flight from Iceland. Am I really owed nothing?

After United Airlines canceled Tamra McIntyre’s flight home from Iceland, she requested EU 261 compensation – around $622. In response, the airline “awarded” her just 8,000 United Airlines Mileage Plus points, the equivalent of about $108. 

Final answer, says United Airlines.

McIntyre, unwilling to accept that answer asked the Consumer Rescue advocacy team to investigate. United Airlines says her flight cancellation doesn’t qualify for EU 261 compensation. She says it does. 

Who’s right? You’re about to find out.

If you hate your cruise excursion, can you get a refund? This cruiser found our the jolting answer.

Hate your cruise excursion? A credit card dispute will only make things worse

If you hate your next shore excursion and the cruise line refuses your refund request, don’t expect a credit card dispute to save the day. It won’t. Joseph Campo can tell you.

After a salmon-fishing excursion in Alaska went all wrong, Campo asked Princess Cruises for his money back. When that didn’t happen, he filed a chargeback with his credit card company — and won. So he assumed that settled the matter.

It didn’t. Not even close.

Keto scam alert, scammer calling asking for payment, diet pills, con artist demanding payment

Keto Supplement customer service says I owe big money! What is this scam?

There’s a new scam coming to your home phone. Aggressive, fake customer service agents are on duty, demanding payment for Keto supplements you didn’t order. 

I learned about this bizarre scam firsthand when a pushy, fast-talking woman called me to deliver an ultimatum. She told me that her company, Keto Supplements, wanted me to pay for the diet pills they’d sent me. If I didn’t give her a valid credit card immediately, she said, I would regret it.

American Airlines aircraft, AA airplane parked at gate, American Airlines canceled flight, delayed flight at gate

Help! American Airlines gave me travel credit instead of $5,075 in cash

American Airlines left Brooke Krukenberg and 24 family members stranded in North Carolina after canceling their flight home to Iowa. As the group scrambled to find alternative transportation, airline agents assured the displaced passengers their refunds were on the way.

Krukenberg calculated that American Airlines owed each family member $250 for the canceled flight – around $5,600. That refund factored into the group’s plans as they booked rental cars and hotels for the unexpected 18-hour road trip back home. Here’s what happened next.

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