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Michelle Couch-Friedman

Consumer reporter and ombudsman

Michelle Couch-Friedman is the founder and CEO of Consumer Rescue. She is a consumer advocate, ombudsman columnist, mediator, writer, and licensed psychotherapist. Michelle is a public speaker, and her expert guidance has been cited in MarketWatch, Consumer Reports, Travel & Leisure, The Wall Street Journal, Newsweek, Popular Science, CNN, CNBC, Boston Globe, CBS News, National Geographic, Travel Weekly, Reader's Digest and more. You might even catch Michelle on TV reporting on a situation. :) Michelle is also the travel ombudsman columnist for The Points Guy and is the former executive director of the nonprofit Elliott Advocacy. During her six years in that position, she resolved thousands of cases for troubled travelers and other consumers. You can read hundreds of 5-star reviews Michelle earned during her service to the nonprofit since 2016 here on Great Nonprofits. She is also a member of the Society of American Travel Writers. Today, she continues to spend as much time as possible fiercely defending consumers and traveling the world with her family. Contact her at Michelle Couch-Friedman or on Linkedin, Twitter or Facebook.
The second place winner of NCL's Giving Joy contest died suddenly before he and his family could take the cruise he won.

Norwegian Cruise Line has a heart. Here’s how I know (update)

In May 2021, even as the cruise industry remained paused, Norwegian Cruise line began its NCL Giving Joy contest. The competition, launched to coincide with Teacher Appreciation Week, would honor 100 of the top educators in the United States. The nominees would vie for giant cash prizes for their schools. The cruise line would also award 100 dream cruises to the winners.

In August, after months of voting, Norwegian Cruise Line announced those winners in a joyful Facebook live stream event.

David Sowerby, an orchestra teacher from Caledonia, Mich, was shocked to discover he had won second place in the contest. His win meant that NCL would donate $15,000 to the middle school where he’d taught for the past 17 years. Not only that, but David and his wife, Rebecca, were awarded a dream cruise to Alaska.

In his thank-you speech, David explained that the money would buy new instruments for his school’s orchestra. He felt on top of the world.

But things took a sad and unexpected turn soon after NCL’s festive award ceremony.

You can cruise without a passport, but you shouldn't. This is what can happen if you miss your cruise and don't have a passport with you.

This is what happens when you miss your cruise without a passport

Maybe you’ve taken an international cruise without a passport and it was smooth sailing all the way. But you might want to consider Earl Wentzel’s troubling tale before booking your next maritime adventure.

Earl’s case should serve as an eye-opener to anyone considering taking a cruise without a passport. When you cruise with no passport, you’re putting yourself in a precarious position that could cause you to miss your vacation completely — no refund included. Or worse. You could even find yourself stranded in a foreign country.

Consumer alert: If someone offers you a job as a mystery shopper at Walmart -- it's a scam.

How to quickly lose $1,100 in a Walmart shopping scam

If you receive an unsolicited job offer from Walmart that involves shopping and getting paid big bucks to do it, it’s certainly a scam. But when Michele Turner received such an invitation, she was sure she had found the perfect way to make some extra cash. Unfortunately for her, there was a thief on the other end of that email who was about to reel Michele into an expensive mystery shopper scam. And the only person about to make some extra cash was that predator.

Now Michele is hoping that our advocacy team can help retrieve the over $1,100 she lost during this fiasco. But how?

This British Airways passenger was embarking on a dream trip until an agent's mistake put an end to his plans.

British Airways made a big mistake and denied boarding to me!

A British Airways employee made a mistake and refused to let Jordan Allen board his scheduled flight to Africa. That error cost him $5,754.

Jordan says he showed up at the airport ready for his flight with valid identification for the journey. But his travel plans came to an abrupt end at the check-in counter. There, an unpleasant British Airways agent incorrectly rejected his passport and visa and denied him boarding. That airline representative’s mistake cost Jordan more than just cash, and he wants our advocacy team to help right this wrong.

This tale is disheartening, to be sure. Jordan had done all of his homework for his much-anticipated international journey. But his case shows that, unfortunately, sometimes a traveler can hit an unexpected roadblock through no fault of their own.

And that’s exactly why our advocacy team is here.

This cruise ship passenger says he was forced to buy jewelry during his cruise. Here's a warning for consumers.

You should not buy jewelry during your cruise! This is why

Should you ever buy jewelry on a cruise? Well, if you’re Charles Onufer, the answer is no. But he came home from his last Regent cruise with over $9,500 of unwanted gems from Diamonds International. He says that during a port stop in Mexico, salespeople intimidated him into buying all of that unwanted jewelry. The jeweler says no such hard sell occurred and that this is a simple case of buyer’s remorse.

Is there a way to fix this cruise fiasco?

Will United Airlines ever let these dogs fly home?

Will United Airlines ever let these two little dogs fly home?

United Airlines had no problem allowing Patrick Corley to fly with his two little dogs to Honduras. But now, the missionary and his wife want to come back to the United States with their pups. Unfortunately, United has made this “mission” nearly impossible.

Corley hopes that we can convince United Airlines to allow both Max and Howard to fly home.

But wait a minute. Is there something more to this story that’s preventing United Airlines from transporting the two little dogs?

Let’s find out.

This hotel theft charge is outrageous... No one wants a 2 star hotel pillow

Here is the most ridiculous hotel theft charge I’ve ever seen

Now it’s time to reveal the most ridiculous hotel theft charge ever: pillow thievery at a two-star hotel.

During his stay at a Quality Inn, it never crossed Tim Kendall’s mind to steal the mediocre pillows in his room. But that didn’t stop the hotel manager of this franchised property from branding the elderly man a pillow thief — and applying a theft charge to his final bill. And you won’t believe the outrageous value that the manager placed on two standard pillows.

Now Kendall wants our advocacy team to help clear his name. He’s not a pillow thief, and he wants the world to know!

Could a hotel charge you a smoking fee even if you don't smoke? This hotel seems to think so.

How to get a surprise hotel smoking fee reversed? Like this

Getting a surprise hotel smoking fee reversed isn’t easy — even if you’re a non-smoker like Kelsey Russell. Or a determined consumer advocate. But it can be done. Here’s how.

Kelsey’s case is yet another story that illustrates a disturbing trend that seems to be developing in the franchise hotel industry. Increasingly, we’re receiving complaints from guests who say these branded properties have hit them with an array of surprising post-stay charges — no proof included. But, as you’ll see in this case, even when the hotel provides “evidence,”  it might just lead to more questions than answers.

Could you get hit with a false car rental cleaning fee during your next trip? Our files suggest that it's a possibility. Here's what to do if it happens to you.

How to get a $400 cleaning fee on your car rental removed? Like this

Hertz gave Vincent Iannacci a most unpleasant surprise at the end of his recent car rental: a $400 cleaning fee.

Knowing that he’d returned the vehicle in pristine condition, Vincent assumed Hertz had billed him in error. But when he tried to get the cleaning fee removed, the car rental giant told him there was no mistake. In fact, a company representative explained, employees had snapped photos of cigarette butts smashed into the vehicle’s carpet. As a result, the $400 cleaning fee would stand.

Now outraged, Vincent, a life-long nonsmoker, intends to fully defend himself against this false accusation. He says no one smoked in his rental car, and he refuses to let the cleaning fee stand.

Vincent is hoping our advocacy team can help him fight this battle. But will photos of the offending cigarette make his case impossible to successfully mediate?

Norwegian Cruise Line denied boarding to this child. Mom says it was the cruise line's mistake. Can we find out what went wrong?

My child was denied boarding our cruise! Can NCL refuse my refund request?

Anakarina Alvarez has a highly unusual story to tell — one that includes lots of confusing twists and turns. She says her family had been eagerly looking forward to a tropical vacation aboard Norwegian Cruise Lines’ Gem. Unfortunately, those plans ended abruptly at embarkation when the cruise line denied boarding to her 11-year-old child. To add insult to injury, NCL refused the family’s $4,000 refund request, too.